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Monday, 02 November 2009 11:32

New Toyota Prius Experience App Now Available

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Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, announced The Prius Experience App is available for free from the App Store.
The Prius Experience App has four modes to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.

“The Prius Experience App gives iPhone users a dynamic, in-depth experience of the third-generation Prius in the palm of their hands,” said Tim Morrison, corporate manager of marketing communications for TMS.

Notably, The Prius Experience App takes advantage of the iPhone’s built-in accelerometer to give users a 360-degree interior tour of the Prius. The app has four modes:

Tour - Rotate your iPhone for a 360-degree interior view of the Prius, then explore the features  that make the car so unique.

Interact - Use your iPhone camera to interact with the Prius ads you see in your favorite  magazines.

Draw - Touch the innovative Multi-Touch user interface to draw directly into the environment of  the Prius, then watch it react to your shapes and objects.

Play - Think your way through 10 levels of a force-based game that utilizes the accelerometer.

The Prius Experience App is available for free from the App Store on iPhone or at

Additionally, iPhone users can see their tree drawings created in “Draw” displayed on the Reuters digital billboard in Times Square October 26 to 28. Street teams will work with participants in Times Square. Remote participants can view the event at

The app is part of the third-generation Prius “Harmony Between Man, Nature and Machine” marketing campaign. In addition to print ads, The Prius Experience App is being promoted on the Prius mobile site at, the Prius Facebook fan site at and mobile banners.