The Prius Experience App has four modes to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.
“The Prius Experience App gives iPhone users a dynamic, in-depth experience of the third-generation Prius in the palm of their hands,” said Tim Morrison, corporate manager of marketing communications for TMS.
Notably, The Prius Experience App takes advantage of the iPhone’s built-in accelerometer to give users a 360-degree interior tour of the Prius. The app has four modes:
• Tour - Rotate your iPhone for a 360-degree interior view of the Prius, then explore the features that make the car so unique.
• Interact - Use your iPhone camera to interact with the Prius ads you see in your favorite magazines.
• Draw - Touch the innovative Multi-Touch user interface to draw directly into the environment of the Prius, then watch it react to your shapes and objects.
• Play - Think your way through 10 levels of a force-based game that utilizes the accelerometer.
The Prius Experience App is available for free from the App Store on iPhone or at www.itunes.com/appstore/.
Additionally, iPhone users can see their tree drawings created in “Draw” displayed on the Reuters digital billboard in Times Square October 26 to 28. Street teams will work with participants in Times Square. Remote participants can view the event at http://www.reuters.com/news/us.
The app is part of the third-generation Prius “Harmony Between Man, Nature and Machine” marketing campaign. In addition to print ads, The Prius Experience App is being promoted on the Prius mobile site at m.toyota.com/prius, the Prius Facebook fan site at www.facebook.com/prius and mobile banners.
2009 Tokyo Motor Show about hybrid cars Audi brakes Chevy Volt CO2 emissions electric vehicle environmentally friendly Fisker Automotive Fisker Karma Ford Ford Focus Ford Fusion fuel economy green car Green Car of the Year Honda hybrid car technology hybrid vehicle Infiniti M35 hybrid learn about electric cars Lexus Los Angeles Auto Show luxury car Nissan LEAF plug-in hybrid prius toyota Volkswagen Golf TDI zero emissions
Latest Hybrid Car News
Volvo: new, innovative gasoline plug-in hybrid paves the way for future growth
Stefan Jacoby, President and CEO of Volvo Car Corporation, displayed an electrifying presence at the North American International Auto Show…in Hybrid Car News Read 2113 times Read more...
2013 Ford Fusion Hybrid: Active Noise Cancellation Helps Deliver Quiet Fuel Efficiency
Powertrain noise in the all-new Ford Fusion Hybrid is like the proverbial tree that fell in the forest. With Active…in Hybrid Car News Read 1594 times Read more...
All-New 2014 Honda Accord Plug-In Hybrid Sedan Melds Power, Luxury and Efficiency with Electric-Only Driving Mode
The 2014 Honda Accord Plug-in Hybrid Sedan will provide the athleticism and craftsmanship of the all-new Accord platform, charged with…in Hybrid Car News Read 2044 times Read more...
All-New 2013 Toyota Avalon Features Both Gasoline and Hybrid Powertrains
When the all-new, North American designed and engineered 2013 Avalon goes on sale later this year, consumers can choose between…in Hybrid Car News Read 2643 times Read more...
Lexus Unveils First-Ever ES 300h Hybrid at New York International Auto Show
Lexus today unveiled the all-new 2013 ES lineup, including the ES 350 and ES 300h equipped with Lexus Hybrid Drive.…in Hybrid Car News Read 2579 times Read more...
Monday, 02 November 2009 11:32
New Toyota Prius Experience App Now Available
Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, announced The Prius Experience App is available for free from the App Store.
Read 2002 times